Web . Multimedia solution

Site planning

Modern computer technology has created an influential and extraordinary virtual space where the entire world community can share and broadcast information, documents, photos, audios and videos. Therefore, the planning of web spaces is  the most sophisticated and complex method to support the communication of any message around the world.
Like a great book, the website is a big container of information, enlarged by the technology based upon the use of framework and digital codes.

Site planning is a mix of different disciplines as computer technology and communication planning.

Sofonisba realizes integral and complex site plannings, considering all the principal aspects of the planning process:

• the purpose statement
  A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place.Goal setting practices and measurable objectives should be identified to track the progress of the site and determine success.

• the audience
  Defining the audience is a key step in the website planning process. The audience is the group of people who are expected to visit your website - the market being targeted. These people will be viewing the website for a specific reason and it is important to know exactly what they are looking for when they visit the site. A clearly defined purpose or goal of the site as well as an understanding of what visitors want to do or feel when they come to your site will help to identify the target audience. Upon considering who is most likely to need or use the content, a list of characteristics common to the users such as:

             - Audience Characteristics
             - Information Preferences
             - Computer Specifications
             - Web Experience

• The content
  the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

• The usability
  the site should be user-friendly, with the interface and navigation simple and reliable.

• The appearance
  the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

• The visibility
  the site must also be easy to find via most, if not all, major search engines and advertisement media. Compatibility and restrictions: Because of the market share of modern browsers (depending on your target market), the compatibility of your website with the viewers is restricted. For instance, a website that is designed for the majority of websurfers will be limited to the use of valid XHTML 1.0 Strict or older, Cascading Style Sheets Level 1, and 1024x768 display resolution. This is because Internet Explorer is not fully W3C standards compliant with the modularity of XHTML 1.1 and the majority of CSS beyond 1. A target market of more alternative browser (e.g. Firefox, Safari and Opera) users allow for more W3C compliance and thus a greater range of options for a web designer. Another restriction on webpage design is the use of different Image file formats. The majority of users can support GIF, JPEG, and PNG (with restrictions). Again Internet Explorer is the major restriction here, not fully supporting PNG's advanced transparency features, resulting in the GIF format still being the most widely used graphic file format for transparent images.