Gala for Childhood 2007

Artists of international fame are supporting the intiative aimed at broadcasting the cultural message of the campaign PerchèNONaccada ("It doesn't have to happen"): arts and culture are the means to form a new generation resoluted to fight against the  administration of psychopharmaceuticals to infants and adolescents.

On the stage, together with Elisabetta Armiato we can find  Giovanni Allevi, Daniela Dessì, Manuel Frattini, Giorgio Gaslini, Raffaele Paganini,  the Pooh,  Ron, Luciana Savignano, and many others. They are directed by light designer, director and artistic coordinator Pepi Morgia.

The  campaign "Perché NON accada", born from an intitiative promoted by several non profit-associations, wants to provide a wide and detailed information about the ADHD issue   ("attention deficit hyperactivity disorder"), a range of attitudes quailified through a majority vote expressed by a group of experts as a specific disease.

The aim of this campaign is above all  to give everyone the opportunity to form a conscient and mature opinion about this issue and to decide wether the ADHD is a real disease or a simple artefact, by informing the public and providing the essential means which are necessary in order to reach a pertinent judgement.

Sofonisba contributed to:

- the organization of  the event

- below the line communication (placards, posters, booklets);

- the back stage organization